Heralds News · Whittier Christian Welcomes New Athletic Director


We are excited to announce that our new Athletic Director will be Steve Rojas. While he is new to this position, Mr. Rojas has a longstanding history with WCHS. He is a Herald, WCHS Class of 1991, and during his high school career, he was a three-sport athlete: Football, Soccer, and Baseball. He also was a Captain of our 1990 CIF and State Championship Football Team. More recently, Mr. Rojas has coached WCHS Baseball, and he has served on the WCHS Board of Directors for nearly a decade.

After graduating from Cal State Fullerton with a degree in Business Administration, Rojas founded and operated a marketing and advertising services firm. For the following 20 years, the firm served companies in a wide variety of industries, including, sports marketing, education, medical, homebuilding, venture capital and more. His areas of expertise include overall marketing strategy, digital marketing, SEO and social media. Throughout his 20+ years in business, Rojas’s firm has provided marketing and strategic support in over a dozen acquisitions or buyout events.

Rojas is eager to begin his position: “I’m thrilled to have the opportunity to work with WCHS athletics and to advance the school as a whole. It’s exciting to step into a department with such a strong legacy of leadership and care for families. The athletic program is poised for growth and I am thrilled to be part of the team to drive it forward.”

We are very grateful for the leadership of Mr. Rolland Esslinger, who has been our Athletic Director since 2009, and we wish him well in his new position working at Home Campus. Mr. Rojas looks forward to working with WCHS athletes and families. Please introduce yourself when you are on campus or at a sporting event. He will officially begin his position in May 2019.